This briefing examines Malaysia’s chairmanship of ASEAN in 2025 and how companies in the region can align their advocacy strategies to take advantage of this pivotal moment. It explores Malaysia’s key priorities as ASEAN chair, the opportunities for businesses to engage with the agenda, and the broader regional issues likely to shape ASEAN’s trajectory in 2025 and beyond.

Key areas of coverage include:

Malaysia’s Priorities as ASEAN Chair

Analysis of Malaysia’s likely focus areas, including economic integration, digital transformation, sustainability, and regional stability. This section identifies policy initiatives businesses should monitor and support.

Opportunities for Business Advocacy

Practical recommendations on how companies can ride on Malaysia’s chairmanship to advance their interests and collaborate on regional initiatives. This includes shaping policy discussions and leveraging public-private partnerships.

Low-Hanging Fruits for ASEAN in 2025

Identification of achievable initiatives and quick wins, such as trade facilitation measures, regulatory harmonization, and investment-friendly policies that companies can benefit from.

Outlook on the Myanmar Situation

An assessment of the ongoing crisis in Myanmar and its implications for ASEAN unity and decision-making. The briefing explores potential outcomes and their impact on the business environment.

Regional Geopolitical Dynamics

Examination of major external pressures, including the South China Sea disputes and US-China rivalry, and how these issues will influence ASEAN’s cohesion and strategic direction.

Implications for Companies in the Region

Insights into how these political and economic developments will shape the regional business climate and practical steps companies can take to manage risks and seize opportunities.