This briefing provides an introduction to advocacy and campaigning strategies in key Southeast Asian markets covering tools and advocacy options as well recent success stories.

This briefing was designed for senior executives with P&L responsibilities who are not directly involved in campaigning but are considering the selective use of campaign elements or tools within their broader external engagement.

Key areas of coverage include:

• High-level overview of campaigning and advocacy dynamics in Southeast Asia, framed through a strategic, risk and governance lens.
• How advocacy activities can influence policy, regulatory outcomes and public opinion, and why these dynamics matter for companies.
• Key advocacy tools successfully used in the region, including the deployment of key opinion leaders (KOLs), direct stakeholder engagement and thought leadership platforms.
• Importance of developing clear, credible and locally resonant narratives to shape debates and manage exposure.
• Role of polling and survey data in informing advocacy decisions, testing assumptions and strengthening executive judgement.